Video Designer | Motion Graphics | Visual Storytelling

Lucio La Pietra is a video designer, Professor at the Accademia di Belle Arti di Brera, and President of the Archivio Ugo La Pietra.

With over 20 years of experience in the field, Lucio specializes in creating dynamic, immersive, and narrative visual content. His background in Industrial Design informs an approach that seamlessly blends aesthetics, storytelling, and advanced technology—including recent explorations into AI-driven processes.

He collaborates with creative studios, brands, and institutions to produce motion graphics, 3D animations, and site-specific installations. His work has been showcased in major venues such as La Triennale di Milano, MAXXI Rome, and Hangar Bicocca.

Characterized by meticulous attention to detail, Lucio’s work transforms concepts into engaging visual experiences, constantly exploring the interplay between moving images, sound, and space.